How to Differentiate A Trustworthy Online Eyeglasses Store

How to Differentiate A Trustworthy Online Eyeglasses Store

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The number of people buying spectacles online, instead of in-person, at a specialist outlet, has skyrocketed in recent years.

Online sales of eyeglasses are rising at a phenomenal rate – up to ten per cent per year, according to some estimates.

But how do you know, when you’re wading through the massive volume of adverts and inducements on the internet, whether you’ve found a reliable and trustworthy eyeglasses online store, or whether the retailer in question is, in fact, less than entirely legit?

It can, in truth, be pretty difficult to work out who to trust and who to ignore.

And that is a problem, not just because glasses are expensive items that require a lot of detailed consideration before purchase, but also because finding the right pair of glasses – glasses that fit you, and that will last, and that actually improve your vision – is fundamental to your health and happiness.

So, with all that mind, we’ve decided to put together a straightforward and accessible consumer guide for your benefit – a quick list of some of the traits you should look out for as you shop online for your next set of eyewear.

Trait 1. Quality Control

In 2012, a study by the School of Optometry at the University of Montreal examined 16 frames and 32 lenses that were bought from online glasses vendors.

Shockingly, the study found that nearly half of the lenses didn’t fit the prescription, and 13 out of the 16 frames failed to secure a passing grade in terms of how well they fitted the buyer.

That’s bad.

It confirms how easy it is to go wrong when you’re buying spectacles online.

By contrast, a really trustworthy eyeglasses online store will go to elaborate lengths to ensure that your lenses match your prescriptions and that your frames perfectly fit your head.

Their website should allow you to enable you to enter your prescription details accurately and clearly, with a minimum of fuss and technical jargon.

What’s more – and this is crucial – your chosen retailer should be staffed and certified by fully-trained, professional opticians.

Many of them are, but let’s not kid ourselves: some of the bigger, stock retailers – retailers that don’t specialize exclusively in eyewear – may not hold themselves to the same exacting standards as the specialists.

So when you’re shopping online, try to stick with the retailers whose sole focus is on eyewear.

That way, you’re much more likely to get the best deal possible.

Trait 2. Available for Trial Run

One of the main challenges of buying glasses online is that you can’t try them on like you can in store.

You don’t go through the actual physical process of seeing the glasses at first-hand, holding them in order to get a sense of how they feel and what they weigh, and then putting them on in order to find out if they suit you.

However, a really good online eyeglasses store will do one, very simple thing: they’ll let you try on a pair of glasses – or even multiple pairs!.

At Image Optometry, we have setup 17 retail stores in British Columbia, so you can try out the frames in store first, and then buy your favorite pick online when you have made up your mind.

Remember, we always offer free an eye exam with glasses purchased on our online store! You can buy online first and get a free eye exam at one of our locations. Click this link to learn more about the terms and conditions of this free glasses deal.

This is a very useful marker of quality eyeglasses online store.

Some retailers meet this standard, some don’t.

As a matter of course, you should probably avoid those that fall into the latter category.

Trait 3. Range and Affordability

Another key trait of any good online eyeglasses store is the range of frames and lenses they have available.

In order to give you the widest possible choice, a trustworthy online vendor will stock the latest, most fashionable and most durable frames around, as well as a broad variety of lenses, such as bifocal, progressive, and Transition lenses.

It’s really important that all sorts of tastes, and all sorts of specific eye needs, are properly covered and catered to.

An online store that does shows that they care about their customers, and are willing to go above and beyond to make sure your needs are met.


There are some other, basic bits of background research that you can do in order to differentiate the trustworthy eyeglasses online stores and from less trustworthy ones.

You can read the reviews of their services on websites such as Consumer Affairs and Good House Keeping, for instance, and, if you get a chance, you could talk to an optometrist and find out which stores they would recommend.

Shopping online for eyeglasses is often significantly cheaper than buying them in person.

But in order to do it right, it does require a hefty investment of time.

In fact, Image Optometry is offering free glasses with eye exam in various locations. If you are looking for an optometrist in Coquilam, make sure you book an appointment.

Hopefully, these tips will help guide, inform, and improve your choices!

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