The History Of Carrera And Carrera Sunglasses
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Carrera is currently one of the world’s best and most popular brands of eyewear. Although it began in the 1950s, its designs became popular among millions of users in the 1970s and 80s. Carrera brand sunglasses got its name from La Carrera Pan-American, a trans-Latin American auto race. It is sought after by some of the most influential people in the world.
Carrera was inspired by Wilhelm Anger, an Austrian sports eyewear company, and Carrera Pan-American got its start in 1956. The company began focusing on sportswear and developed ski masks and goggles twenty years later, changing their name to Optyl International. Wilhelm worked very hard in the 1960s to improve the material and stability of the products.
The company was renamed CARRERA International in 1974 and moved to Traun, Austria. Later, the company teamed up with Ferdinand Alexander, a vehicle designer, to develop a special collection of sunglasses called CARRERA Porsche Design. The company began sponsoring various sporting events in the 1980s, including Formula One racing and the Olympics.
The Safilo Group bought CARRERA in the 1990s and moved the company’s headquarters to Padova, Italy. Since this move, Carrera has grown in popularity among athletes and celebrities. Carrera uses the tagline, “racing sunglasses” in hopes of catching the attention of popular athletes and celebrities.
Celebrities love Carrera brand sunglasses and can be seen wearing their favorite styles at various sporting events and activities. Some of the notable wearers of Carrera brand sunglasses are Madonna and Paris Hilton. Although Carrera eyewear has not become popular in the music industry, it has taken over Hollywood. Actors such as Brad Pitt, Gwen Stefani, and Britney Spears have been seen wearing Carrera sunglasses. The brand, however, has sponsored a few music albums and videos for Rihanna, Usher, Lady Gaga, to name a few.
Carrera eyewear is made of high-quality materials and comes in a variety of styles. Known for their multi-layered lenses with gradient colors, they have a retro look that is very popular today. Carrera frames are available in a variety of colors, including orange and black, white and blue, pink and white, green and Havana, black and yellow, and violet and white. The company designs the sunglasses so that they have a retro look, appealing to a wide audience.
Some of the available models include the Carrera 34, 27, 38, Champion, to name a few. They are designed for athletic wear so they always have a sporty design. They have reinvented the aviators, one of their more popular designs. Wearers can be sure they will look chic and classy in Carrera sunglasses.
Carrera sunglasses are known worldwide and are easily recognizable, and thus have been “copied” by other sunglass manufacturers. No one has been able to imitate the quality of Carreras. Buyers can distinguish the real sunglasses from the knock-offs because Carrera always adds their logo to the side of the frames. Only Carrera can offer their customers such a thrilling experience.
Carrera’s customers are mostly young men and women who are successful, seek out experiences in life, and are always up for an adventure. The brand embodies adventure, excitement, spontaneity, and pleasure.
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